The Truth about Living in Goa

As you know, Team physicoolsports packed up our organic, fairtrade bags and made the big move from Bombay to Goa in 2014. Be gone, traffic! Come to mama, susegad! But...

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Be the Change with Fairtrade India

What exactly does fair trade mean? Fair trade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. For us...

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A week at our factory

Kolkata in August. Thundery, muggy, hectic as ever. For an hour and a half we nudge through city traffic, marvel at classic yellow taxis crossing the iconic Howrah Bridge, and...

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The Palmae Photoshoot - a Sunrise by the Sea

Shallow waves lap onto the rocky shore in the early morning light, and all around is a bustle of preparation. It’s our Palmae collection photoshoot day! Come & meet the...

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Palmae : A behind the scenes look

We wanted to capture the essence of summer, to create an easy to wear collection that spoke of vacations and resorts, cruises and sunsets and sand between your toes. Read...

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The physicoolsports Design Philosophy

Hey hey, noticed any changes around here lately? That’s right: skirts. And dresses. And button-down shirts. And more. Oh me, oh my! Curious about our creative evolution? Read on.

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Vive la Révolution!

We're about creating a movement. A movement to look good, to feel good and to do no nasties. And we're not alone!  Read about the initiatives happening around the world and...

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physicoolsports - Time for a Reintroduction!

An introduction-once-more to physicoolsports and sharing our journey of 3 years.  What we do, why we do it, and how we do it (Hint: in style, baby!)

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